Discover in this article:
True to tradition, the facades of Paris’s department stores - Printemps Haussmann, Galeries Lafayette, La Samaritaine, Bon Marché Rive Gauche - are decked out in their finest festive decorations from November onwards.
The shop windows also become the setting for surprising mini-dramas, where animated automata and magical backdrops come together in an interactive world… a real spectacle! These enchanting worlds, conceived and created by artisans and decorators with invaluable expertise, have captivated young and old alike year after year. The 2026 edition is set to amaze many!
🗓️ From 10 November (12 November for the shop windows) 2026 to 5 January 2027 (ice rink, from 24 November 2026)
Staged like a giant storybook that comes to life as the pages are turned by the narrator, Armand. Traditional nativity figures are transformed into fashion icons during a colourful, pop-style Fashion Show, surrounded by angels, Father Christmas and a grand festive banquet.
A monumental tree designed as a protective structure composed of wings and seams of coloured light, conceived in collaboration with the Visual System collective. A constellation of suspended figures converges towards its top, where an angel places the star, all set to an exclusive soundtrack by Vladimir Cauchemar.
🗓️ 10 November 2026 to 3 January 2027
📍Printemps Haussmann - 64 Boulevard Haussmann, 75009 Paris
Focusing on the textile arts (knitting, felt, embroidery, crochet), the shop windows depict a giant ball of wool being chased by a troupe of 160 animated characters (15 cats and 8 mice, handmade from felt).
The reimagined 130 m² Atrium hosts the Brunello Cucinelli brand. At its centre stands a monumental 10-metre-high loom made up of taut threads and light effects. The shop also features 150 Christmas trees and over 32,000 decorative elements made of knitwear and wood.
🗓️ From 4 November 2026 to 5 January 2027
📍Samaritaine Paris - 9 rue de la Monnaie, 75001 Paris
The building’s quintessentially Parisian façades are adorned with a blanket of snow, giant illuminated snowflakes and winter lights, inviting visitors to take a poetic stroll through a snow-covered Paris.
Beneath the glass roofs, the shop hosts a traditional Christmas market featuring a selection of refined decorations (Christbaumschmuck, Solar Eclipse) and Christmas baubles exclusively personalised by the Vondels brand.
The spotlight is on leading fashion and travel brands with a pop-up installation by Moncler (technical mountain wear) and the Rimowa space, complemented by Sézane, Octobre Éditions and a luxury second-hand pop-up by Collector Square.
🗓️ From 24 October to 31 December 2026 (for Le Bon Marché) / From 31 October 2026 to 6 January 2027 (for La Grande Épicerie)
📍Le Bon Marché Rive Gauche - 24 rue de Sèvres, 75007 Paris
Entirely decorated to resemble a mountain hamlet with snow-capped roofs and twinkling fairy lights. Four animated shop windows feature giant soft toys of pigs and sheep in humorous scenes (ballet, gym, music studio) accompanied by bespoke soundtracks.
Transformed into a gourmet village with chalet-style stalls. Highlights include the exceptional La Malle Yule log (a tribute to the Musée d’Orsay’s 40th anniversary by chef Thibault Leroy), chalet-shaped Yule logs and an exclusive pop-up by the London department store Fortnum & Mason.
🗓️ From 3 November 2026 to 2 January 2027
📍Beaugrenelle Paris- 12 rue Linois, 75015 Paris
The Left Bank shopping centre is transformed into a magical railway station. In the heart of the Atrium, visitors board a monumental Christmas train, the centrepiece of the centre’s illuminations.
The experiences to enjoy for and during the end of year festivities in Paris are magical and numerous: illuminations tour, cruises and meals on the Seine, must-see shows...
For some, we strongly recommend that you book now!
