The key stakeholders of the Paris destination and its region are working together to increase the contribution of events to the region and measure their positive impact on the local ecosystem, their economic spin-offs, their environmental performance and their legacy.
Cleo ICleo Impact is a new-generation calculator, available free of charge to organizers of national and international events for professionals and the general public (sport and culture).
With this tool, it's possible to do more than make an environmental assessment. Understanding the footprint left by an event also makes it possible to identify the positive impacts it leaves on the host region. How can we support increasingly sustainable events and measure the benefits for the local ecosystem, in line with the destination's values? Whether the legacy is socio-cultural or based on the sharing of knowledge, it plays a key role in raising the profile of Paris and its region, contributing to the vitality of the local economic fabric.
To fulfil these objectives, Cleo Impact calculates the carbon footprint (e.g. energy and transport), the economic benefits (direct and indirect) and the legacy left by your event to its host region (infrastructure or social contributions).
Cleo Impact's intuitive, easy-to-use features have been developed to help you quickly assess the impact of your event, by providing you with concrete indicators. The results can then be used to identify areas for improvement and encourage collaboration with all stakeholders, in terms of both sustainability and visitor experience.
Cleo Impact takes into account three main factors:
The tool is available free of charge to event planners. There are several steps involved:
Cleo Impact aims to cover the whole of France and propose recommendations and alternatives for ecological compensation. As a reminder, every year in Paris (pre-covid period), there are more than 800 congresses, 1,00,000 corporate events and 430 trade fairs, making the capital one of the leading cities for events and congresses. These events represent more than €15 billion in annual economic spin-offs for the Ile-de-France region.
In partnership with: