Designed for international event organisers, What’s Up Day Paris has established itself as an unmissable event for discovering the potential of Paris as a MICE destination. This immersive event, organised by Paris je t’aime – Tourist Office and Choose Paris Region - Visit Paris Region, offers an exclusive experience at the heart of the events ecosystem in Paris and the Greater Paris area.
By bringing together around fifty international buyers, a panel of specialist journalists and some thirty local stakeholders, this event acts as a genuine catalyst for projects and a strategic tool for planning your future events in Paris.
From 9 to 11 July 2026, event professionals are invited to the 5th edition of What’s Up Day Paris. Designed as a genuine business accelerator, this exclusive event creates the ideal conditions to facilitate meetings between the local ecosystem and European and international MICE organisers actively seeking new developments in the sector.
Building on the success of the 2025 event, a selection of 50 hosted buyers and specialist journalists, along with 30 local suppliers, will be welcomed to Paris for a complete immersion in the heart of the destination. Over several days, these decision-makers will gain a practical insight into the event potential of the capital and the Île-de-France region, through experiences designed to inspire and project the future.
The 2026 edition, themed “Good Vibes”, highlights a contemporary vision of event management: an approach where emotion, conviviality and collective energy become key drivers. In Paris, every event transcends its framework to become an experience in its own right, driven by a destination that inspires and unites.
To find out more about the 2026 edition, please contact Valérie Exposito – Head of Development - MICE and CINEMA.
The 4th edition of Paris What's Up Day, organized by Paris je t’aime – Convention Bureau, in partnership with Visit Paris Region, ended on Saturday 12 April 2025, after two days of talks, exchanges and unique visits.
In 2025, the theme of entertainment took us behind the scenes of the Parisian entertainment world. With a record number of film shoots, and a vibrant and unique artistic scene, Paris is a stage where entertainment is constantly reinvented.
View below, the talk ‘Paris: Where Entertainment Finds Its Stage’ hosted by Corinne Menegaux, Managing Director of Paris je t'aime. A panel of leading Parisian personalities explores the city's culture of entertainment, shaped by cultural diversity and innovation. An ideal source of inspiration for designing exceptional business events in one of the world's most creatively exciting cities.
Thanks Special to our guests:
Home to 1,000 film shoots, the city is famous for its mythical cinemas, unique settings and venues available for private hire ranging from classic to high-tech. The agency Anima designed a guided walking tour, a perfect way to rediscover Paris through the lens of cinema. The tour continued with an exploration of the brand-new Pathé Palace to see its magnificent Art Deco architecture and innovative amphitheatres equipped with cutting-edge technology.
Artistic venues make original settings for creative and striking corporate events. Paris offers a wide range of historic places that have been transformed, industrial sites that have been revisited and iconic venues for private hire.
The Opéra-Comique is an iconic theatre, the birthplace of the famous operas Carmen and Lakmé. Created under the reign of Louis XIV, this Belle Époque building is a magnificent events venue. The Atelier des Lumieres and its new digital exhibition on the theme of The Little Prince provides a stunning 360° all-round experience in projected images. And finally, the all-new Bubble Planet, with immersive, fun rooms and original, colourful interiors, is simply amazing.
As the Opening Ceremony of the Olympic Games showed, artistic creation and technology can play a central part in the biggest and most ambitious events. With virtual reality, augmented reality, sound diffusion systems ... technology is revolutionizing events, and Paris is at the forefront of these new experiences. The Eternal Notre-Dame experience invites visitors to discover the secrets of the cathedral and its masterpieces with the aid of a virtual reality headset. Timescope offers a new experience with immersive tours along the banks of the Seine, enhanced by augmented reality. To round off the experience, Listener, a state-of-the-art listening room, provides an exceptionally immersive sound experience. A concept that will appeal to all music lovers.
From historic fashion houses to top catwalk venues, the entire city inspires designers and sets the tone for international fashion.
Two essential visits on this fashion itinerary: a heritage tour of the world-famous Galeries Lafayette, an icon of Parisian fashion, and a visit to the Palais Galliera, Musée de la Mode de la Ville de Paris. And when it comes to hands-on activities, MiniMe Paris offers customization workshops in its crazy, colourful world: caps, T-shirts, jewellery, sneakers ... a fun and original way to embrace fashion.
Not to mention two festive and sporty evenings:
