Photo from the press kit for WHAT'S NEW? IN RETAIL - "Nouveau Souffle" at Maison&Objet

Maison & Objet 2026 : design, luxury and innovation

N.R. et la Rédaction Paris je t'aime - Updated on
Thanks to Maison&Objet and the acclaimed Paris Design Week, Paris welcomes each year designers, brands, architects and event organizers worldwide. A unique springoard that showcases the French savoir faire and its exceptional creative industries

Every September, Paris reaffirms its status as the global capital of design, creativity and the art of living. For several days, the city hosts Maison&Objet and Paris Design Week, a unique ecosystem comprising designers, architects, luxury brands, manufacturers, gallery owners, craftspeople, hoteliers, retailers, investors and event organisers from all over the world.

In this way, Paris becomes a veritable open-air laboratory where the trends that will shape the spaces, experiences and ways of living of tomorrow take shape.
For events organizers, it is a unique opportunity to meet, all at once, key players from the worlds of luxury, design, architecture, hospitality, the arts and crafts, and innovation.

Photo de l'affiche Maison&Objet - septembre 2026

Maison&Objet: the international platform for design and lifestyle

Based at Paris Nord Villepinte, organised by VIPARIS, Maison&Objet has established itself as one of the world’s leading events dedicated to design, interior decoration, hospitality and lifestyle.

Much more than just a trade fair, the event now serves as a prime barometer of market trends. International buyers, interior designers, hoteliers, concept stores, luxury brands and event organisers gather here to identify new trends, discover emerging talent and envision the experiences of tomorrow.

Highlights of Maison&Objet

The 2026 edition, themed Pulse in Motion, celebrates design in motion – design capable of responding to the societal, environmental and technological changes that are transforming lifestyles and consumer expectations.

Through its themed areas, Maison&Objet explores, in particular, new approaches to retail, hospitality, gastronomy, the customer experience and interior design.

Design District: the new generation shaping the design of tomorrow

At the heart of the fair, the Design District stands out as one of Maison&Objet’s most forward-looking areas.
A veritable laboratory for contemporary creation, it brings together emerging designers, creative studios, young publishers and innovative companies exploring the challenges of sustainability, circularity, cultural diversity and material innovation.

For the 2026 edition, artistic direction has once again been entrusted to the Hall Haus collective, a rising star in French design. Their approach, at the crossroads of scenography, product design and cultural programming, perfectly illustrates the new creative practices emerging in Paris today.
The Design District also hosts the Future On Stage and Rising Talent Awards programmes, which shine a spotlight on innovative companies and emerging designers set to transform the furniture, hospitality, retail and interior design sectors.

For event organisers and business tourism professionals, this space is a valuable source of inspiration for devising the venues, experiences and services of the future.

Photo du dossier de presse, un canapé dans le désert, pour le DESIGN DISTRICT – Le laboratoire du design contemporain à Maison&Objet
©Maison&Objet

Cook & Share: where gastronomy, design and the art of hospitality come together

The 2026 edition also marks the rise of Cook & Share, a space entirely dedicated to the art of hospitality and culinary experiences.

Tableware, innovative accessories, gourmet products and artisanal craftsmanship come together to create a world where gastronomy becomes a truly creative realm.
Through chef demonstrations, tastings and meetings with key players from the French food industry, Cook & Share illustrates how visitors’ and consumers’ expectations are evolving. Today, the gastronomic experience goes far beyond the product itself to encompass staging, design, storytelling and emotion.

This convergence of gastronomy, design and hospitality resonates particularly strongly with the challenges facing the events, luxury and business tourism sectors, for which the experience itself has become a key differentiating factor.

Nouveau Souffle : experiential retail at the heart of new consumer behaviours

Another highlight of Maison&Objet 2026, the What’s New? In Retail space, conceived by Pauline Glaizal, offers an immersive exploration of the changing landscape of retail and the customer experience.

Entitled “Nouveau Souffle”, this installation – staged as a sensory journey – explores new consumer behaviours through a selection of designers, innovative brands and emerging concepts.
The installation highlights the evolution of retail towards more emotional, immersive and personalised experiences. The Retail Coaching conferences complement this approach by addressing strategic topics such as retailtainment, the convergence of retail and hospitality, the impact of Generation Z and sustainability challenges.

These are all themes that directly concern players in the luxury, hospitality, events and international destinations sectors.

Paris Design Week 2025 - Made in Portugal - Naturally - AICEP
© Paris Design Week
© DR
Paris Design Week 2025 - Le Labyrinthe de Jérémy Pradier Jeauneau à l'Hôtel de la Marine
© Jeremy Pradier Jeauneau

Paris Design Week: design on a city-wide scale

Running alongside Maison&Objet, Paris Design Week transforms the capital into a vast creative journey.

For ten days, more than 360 participating venues will host exhibitions, installations, industry events, collection launches and immersive experiences. Over 540 designers and creators from 23 countries are taking part in this international celebration of design, which takes over the capital’s major creative districts: the Marais, Saint-Germain-des-Prés, Opéra and Bastille.

Galleries, showrooms, concept stores, hotels, schools, luxury brands and cultural institutions are all part of this dynamic event, which showcases the entire Parisian design sector.

Among the highlights of the 2026 edition, Paris Design Week Factory reaffirms its role as a platform dedicated to emerging talent and collectible design.

Spread across several venues in the Marais, this itinerary brings together around forty exhibitors selected for their innovative approach and their ability to revitalise contemporary design practices.

For international visitors, Paris Design Week offers a unique immersion in the capital’s creative ecosystem, extending far beyond traditional exhibition spaces.

Get inspired by the Paris Design Week, its programme and our ideas of walks around the events activations. Read more about it in our article

Paris: a creative ecosystem unlike any other in the world

Paris’s leadership in the creative industries is underpinned by a particularly vibrant ecosystem. As the cradle of haute couture, the arts and crafts, and the luxury sector, the capital is home to iconic fashion houses, historic workshops, leading schools, international galleries and cultural institutions that all contribute to the global influence of French design.

This richness translates into a unique ability to foster dialogue between heritage, innovation and contemporary creation. In Paris, designers rub shoulders with artisans, luxury brands collaborate with emerging talents, whilst heritage sites become testing grounds for new generations of creatives.

It is this dynamic that makes the capital a leading destination for international events related to design, architecture, luxury and innovation.

The Centre of Excellence: Fashion, Creativity and Design

Discover the ecosystem that makes Paris a unique venue for your events centred on design, fashion and luxury.