Paris Convention Bureau – Fashion & Design, a sector of excellence

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Organize your fashion, design and creative events within Paris’s ecosystem: iconic venues, exceptional expertise and immersive experiences

Paris, capital of Art & Design: the fashion, design and savoir-faire sector enhances your MICE events

A figure walking down a catwalk beneath the gilded halls of a palace. A workshop where haute couture has been crafted for five generations. A design studio where tomorrow's creations are brought to life. Welcome to Paris, the world capital of artistic creation, where fashion, design and exceptional savoir-faire enhance your conventions, seminars and corporate events. Here, every professional event becomes an aesthetic, sensory and inspiring experience.

Paris, the global epicentre of fashion, design and artistic professions

From haute couture to socially conscious new labels, from industrial design to furniture designers, from the ‘Fabriqué à Paris’ (‘Made in Paris’) label to workshops designated as ‘Entreprises du Patrimoine Vivant’ (‘Living Heritage Companies’): Paris has a density of creative talent that is unique worldwide. All the leading luxury houses have their headquarters or their ateliers in the capital, the most prestigious schools (ENSAD, École Boulle, IFM) train the talent of the future there, and the twice-yearly Paris Fashion Week is a global showcase for fashion.
This sector is one of the Parisian sectors of excellence with a dense ecosystem: luxury houses, independent designers, manufacturers, workshops specializing in featherwork, embroidery, leatherwork, cabinetmaking, glasswork and perfumery. For your MICE events, it has an exceptional pool of speakers, experiences and stories to draw upon: artistic directors, up-and-coming designers, craftspeople, curators, fashion historians and forward-thinking designers. The Parisian creative scene is more than just an economic sector; it is a cultural hallmark. It transforms a conference into an opportunity for knowledge-sharing, a seminar into a journey of inspiration, and a product launch into an artistic expression.

Fashion week podium © Kris Atomic via Unsplash
 © Kris Atomic via Unsplash

Filière Création à Paris - grands événements & salons


Event / Trade show
Segment
Frequency
Visitors
Exhibitors
International buyers
Paris Fashion Week
Haute Couture & Ready-to-wear
Fashion
2×/year
~100 000
~100 fashion houses
+150 countries
Première Vision Paris
International textile and fabric trade show
Fashion / Textile
2×/an
~58 000
~1 900
>60%
Maison & Objet
Design, decoration, art de vivre
Decoration
2×/year
~87 000
~3 000
~80 countries
Paris Déco Off
Interior design & upholstery fabrics
Decoration
1×/year
~40 000
~100 showrooms
+80 countries
Bijorhca Paris
Jewellery, fine jewellery, watchmaking
Jewellery
2×/year
~20 000
~650
>50 countries
Paris Photo
International photography fair
Art
1×/year
~65 000
~200 galleries
30+ countries
Paris+ par Art Basel
International contemporary art fair
Contemporary art
1×/year
~50 000
~150 galleries
+30 countries
Who's Next / Tranoi
Contemporary fashion & trends
Fashion
2×/year
~30 000
~900
>70 countries
Art Paris
Modern & contemporary art fair at the Grand Palais
Contemporary art
1×/an
~97 000
~170 galleries
+30 countries
Révélations
International fine craft & creation biennial
Arts & crafts
Biennial
~30 000
~500
35+ countries
CUMULATIVE TOTAL - 9 events
~480 000 visitors
~7 500 exhibitors
+150 countries represented

Signature venues for exceptional fashion and design events

Paris met à votre disposition un patrimoine de lieux signatures qui incarnent l'esprit de la création française. Chacun raconte une histoire, sublime un message, et marque durablement vos invités :

What’s more, the French capital has a range of 5-star hotels and palaces that are among the most prestigious in the world, and the city is compact in size making it possible to get everywhere on foot or within a few minutes by public transport.

From corporate fashion shows to skilled craft workshops: all types of MICE formats

The Parisian fashion and design sector lends itself to all types of MICE objectives, from the most institutional to the most experience based.

International conventions and conferences

Bring your teams or your network together at a renowned museum or a listed palace, to hear keynote speeches from artistic directors and take part in round-table discussions on responsible creative practices, sustainable luxury, AI and design, or the transmission of craftsmanship. A setting that elevates what you have to say and frames your event within a powerful cultural narrative.

Collection launches and product presentations

Privately hire a hôtel particulier, an iconic rooftop venue or a gallery to showcase your new products. Paris transforms a product launch into a desire-inspiring moment, using the same visual language as the leading fashion houses. Great for fashion, beauty, jewellery, lifestyle, premium motoring and high-end tech brands.

Inspiring seminars and creative team-building events

Introduce your colleagues to the art of embroidering at the workshop of a master craftsman, plan a bespoke perfume making workshop, a design workshop with a Parisian studio, and a private visit behind the scenes at a couture house. Creativity is a driver to promote cohesion, motivation and lateral thinking - a powerful tool for HR and innovation.

Gala evenings and haute couture incentives

Imagine privately hiring the Petit Palais for an evening, a dinner under the glass roof of the Grand Palais, or a gala in the private rooms at Le Faubourg. Paris turns rewards into something memorable, exclusive and personal - exactly what your best customers and staff expect.
Galerie Joseph Paris Design Week 2023 © Paris Design Week

Fashion Week and design calendar activations

Time your event to coincide with Fashion Week, Paris Design Week, Maison&Objet, Art Basel, or the Journées Européennes des Métiers d'Art to generate an unparalleled media and cultural buzz, thereby boosting the impact of your communications.

"Paris Capitale de la Création"("Paris, Capital of Art & Design"): an initiative designed to support event professionals

Supported by the ‘Chambre de Commerce et d'Industrie de Paris’, Paris je t’aime – Tourist Office and major professional trade shows – Art Paris, WSN, Messe Frankfurt –, ‘Paris Capitale de la Création’ brings together key players in the creative industries to make Paris a global showcase for creative excellence.

For professional event planners and MICE decision-makers, this guarantees privileged access to an exceptional programme of events, unique networking opportunities and unrivalled B2B encounters.

A unique creative ecosystem for exceptional events

Paris is the only city in the world capable of attracting, all year round, artists, trendsetters, journalists, influencers and collectors from across the globe. Trade fairs, galleries, artisans’ workshops, designer boutiques and outstanding cultural venues: every event organized in Paris benefits from an unrivalled setting and exceptional visibility.

"Paris Capitale de la Création" enhances this potential by promoting the values of excellence, expertise and creativity that form the very essence of the capital – values that can be directly applied to your corporate events, your conventions or your incentive programmes.
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Paris Convention Bureau, your partner at the centre of fashion and design

Navigating the world of fashion, design and the arts and crafts in Paris requires an understanding of industry’s conventions, contacts and expert knowledge of the sector. This is what we do every day. The Paris Convention Bureau offers you bespoke, free and impartial assistance to ensure your event is a success worthy of Paris’s prestigious status:

  • Strategic advice on the choice of venues, formats and timing in relation to the capital’s art and design events calendar.
  • Connects you with leading fashion houses, designers, art studios, schools, professional associations, specialist event agencies and talented individuals within the sector.
  • Helps you in your bid for international congresses, big-name conventions and key industry events.
  • Institutional support and access to a network of public and private stakeholders committed to the spread and renown of French art and design.
  • Monitoring and expertise on new venues, upcoming talents, MICE trends and opportunities for co-production.

We believe that a successful event in Paris is about more than just a venue. It is part of a heritage, a vibrant industry and a narrative. Our role is to orchestrate this encounter between your brand and the excellence of Parisian creativity.

The Comité Luxe: bringing together excellence to increase international visibility and reach

With a total of twenty-two partners in 2025, Paris je t’aime – Tourist Office’s Comité Luxe has forged a unique collective initiative and is strengthening the consistency of Paris’s offering in the luxury design sector. Based on four strategic pillars – networking & experiences, market analysis, the ParisLuxury platform and targeted B2B initiatives – the committee facilitates exchanges between key players and boosts the international visibility of their offerings.

The committee plays an essential role in promoting Paris as a destination of excellence. By bringing together the sector’s driving forces and showcasing an exceptional offering, it establishes the capital as a global benchmark for luxury and creativity, whilst strengthening its standing with international decision-makers and influencers in the sector.
DISCOVER

At the heart of Paris's creative scene: upcoming events

From 10 to 14 Sept. 2026
Poster of Maison&Objet - september 2026

Maison&Objet - september 2026

Paris Nord Villepinte - VIPARIS
From 10 to 14 Sept. 2026
Photo from the press kit: a sofa in the desert, for the DESIGN DISTRICT – The Contemporary Design Lab at Maison&Objet
From 10 to 14 Sept. 2026
Poster of Maison&Objet - september 2026
Vue en hauteur de Paris - Seine - tour Eiffel

Make Paris the setting for your next creative event

Create an event that lives up to your brand and the Parisian legend.
Whether it’s an international conference, a corporate fashion show, a collection launch, an inspirational seminar, or a gala evening, the Parisian fashion, design, and craftsmanship scene elevates every type of MICE event. Ready to bring your vision to life alongside us?
CONTACT OUR TEAM

❓Frequently asked questions

What types of MICE events can be organized in the fashion and design industry in Paris?

Paris hosts a wide range of professional events related to fashion and design: corporate seminars in haute couture ateliers, immersive incentive events at designers’ studios, product launches in historic venues (Palais Royal, Grand Palais), industry conferences during Fashion Weeks, creative team-building activities (sewing, dyeing, and pattern-making workshops), and galas at iconic fashion houses. The Paris Convention Bureau provides free support to organizers in planning and executing these events.

Which iconic fashion and design venues are available for private events?

Paris offers exceptional venues exclusively linked to the creative arts: showrooms of fashion houses (Chanel, Dior, Hermès), dedicated museums (Musée Galliera, Musée des Arts Décoratifs, Fondation Azzedine Alaia), designers’ studios in the Marais or Saint-Germain, spaces at the Palais de Tokyo, and historic venues such as the Carreau du Temple or the Docks de Paris. The Paris Convention Bureau assists organizers in gaining access to these venues (which are often not publicly listed) through its network of privileged contacts.

Is it possible to organize a MICE event during Paris Fashion Week?

Yes, but it requires significant advance planning. Fashion Week (January, March, June, October) puts a heavy strain on hotel capacity and Parisian venues. However, it offers an exceptional setting: access to professional fashion shows, meetings with designers, and a unique creative atmosphere. The Paris Convention Bureau recommends booking 12 to 18 months in advance for events taking place during Fashion Week.

What unique incentive experiences can the fashion and design industry offer in Paris?

The industry offers exclusive and memorable experiences for your employees and clients: a private couture workshop with a renowned designer (creating your own piece), a behind-the-scenes tour of a haute couture house (workshops, archives, artisans), a masterclass in product design or fashion styling, and a private shopping experience in designer boutiques with a dedicated stylist. These experiences are available for groups of 10 to 200 people, depending on the package selected.

Is the fashion and design sector a good fit for international incentive programs?

Absolutely. Paris is Europe’s No. 1 international MICE destination, and the fashion and design sector offers a unique competitive advantage. The global influence of Parisian fashion houses guarantees an experience with high perceived value for all international audiences. The Paris Convention Bureau offers multilingual support (FR/EN/ES/ZH/DE) and has specific expertise in the American, Asian, and Middle Eastern MICE markets.

What budget should you plan for a fashion & design incentive program in Paris?

Budgets vary depending on the nature of the services: a couture team-building event for 30 people starts at 250 EUR per person. A premium incentive program featuring an exclusive workshop and dinner at a prestigious venue can range from 1,500 to 3,000 EUR per person. The Paris Convention Bureau can provide you with a free budget estimate tailored to your project and guide you toward the options best suited to your objectives.

Are there any environmentally conscious fashion and design events in Paris?

Yes, the Parisian fashion and design industry is increasingly adopting eco-friendly practices: upcycling and circular fashion workshops, visits to socially responsible designers (sustainable fashion, innovative materials), ISO 20121-certified venues for responsible events, organic and locally sourced catering menus, and carbon offsets for travel. These options are part of the Paris Durable initiative and can be highlighted in the CSR reports of organizing companies.

What free services does the Paris Convention Bureau offer for fashion and design projects?

The Paris Convention Bureau offers organizers the following free services: assistance with sourcing venues and service providers, connections with industry ambassadors, help with designing the creative program, communication tools, support with permit applications or special authorizations, and multilingual support (FR/EN/ES/ZH). These services are available for events with more than 50 participants.