“Nouveau Souffle” is Maison&Objet’s forward-looking retail experience. Curated by Pauline Glaizal, it explores the future of retail through design, innovation, and immersive customer experiences.
For the September 2026 edition of Maison&Objet, Pauline Glaizal presents “Nouveau Souffle”, an immersive experience at the heart of the What's New? In Retail space. Inspired by the Pulse In Motion theme, this multisensory installation invites visitors to explore the future of retail through emerging design, immersive scenography, interactive content, and experiential innovation. Designed as a source of inspiration for retailers, concept stores, and design professionals, the space showcases curated “shop the look” selections, international creative talents, and a manifesto studio dedicated to new design practices. Enhanced by a Retail Coaching program featuring leading experts and industry voices, “Nouveau Souffle” serves as a true ideas laboratory where tomorrow’s retail experiences take shape through creativity, sustainability, and emotion.
