Founder of the perfume brand Via François, chemical engineer specialising in perfume and cosmetics formulation, François Ledoux has used his 17 years of experience to create a unique line of perfumes inspired by his memories and deep love of Paris.
Via François is much more than just a fragrance brand. Through his creations, François Ledoux shares an olfactory diary, revealing moments that have marked him and helped him evolve. ‘I've tried to put together a diary of moments that have touched me and helped me evolve,’ he says. Each fragrance is designed to resonate with its wearer, offering a unique and personalised experience.
This quest for authenticity and emotion results in creations that are ‘frank, liberating and jubilant’, captivating with their surprise and depth.
For François Ledoux, Paris is not just a place of residence, but the soul of his creation. ‘Producing in Paris is important to me,’ he says. Each fragrance from Via François is entirely handmade in his laboratory on rue de Sèvres.
This commitment to local craftsmanship underlines François' attachment to the cultural and historical richness of the French capital, a true tribute to the eternal link between Paris and perfume.
The Montorgueil village, with its cobbled streets and local shops, is François' favourite place in Paris. ‘It's the place where I feel at home,’ he says, evoking memories of the countryside and a sense of conviviality unique to this emblematic district. This warm, authentic atmosphere permeates the identity of Via François, offering a fragrance experience that is as personal as it is precious.
Perfume lovers can meet François Ledoux when he appears in various Parisian boutiques. From 1 to 19 January, he will be at the Design boutique, 10 rue de Fourcy, where every product is guaranteed to be handmade and made in France. From 20 January to 2 February, you can find him at the pop-up at 136 rue Saint-Honoré.
For a more intimate encounter, head to his studio at 101 rue de Sèvres. You can also contact him on Instagram @via.françois or by email at [email protected].
Via François embodies the very essence of Parisian perfumery: a blend of tradition, innovation and passion. Thanks to François Ledoux, each bottle tells a story, created by hand and inspired by the magic of Paris. If you're looking for an authentic fragrance experience, don't miss the opportunity to discover this exceptional brand.
