Paris Wins the Most Creative Concept Award from komoot
Adventure starts right outside your front door, and Paris proves it with a creative campaign that shows you can explore the world without leaving the city. Through imaginative storytelling, Paris captured the attention of the komoot outdoor community and was honored with the “Most Creative Concept Award”.
Recognizing Originality: The Most Creative Concept Award
(Stuttgart/Paris, January 20, 2025) – With more than 40 million users, komoot is the world’s leading platform for outdoor enthusiasts. As part of the “komoot Partner Awards”, the “Most Creative Concept Award” was presented in Stuttgart, recognizing campaigns that stand out for their originality and innovative storytelling, inspiring hikers and cyclists alike.
This year’s winner, Paris, came out on top in a competitive category with three other nominees. The award was decided by an international jury of komoot Editorial Managers, who evaluated the campaigns based on creativity, storytelling, and their value to the community.
A world tour without leaving the city
Paris impressed with its Sponsored Collection titled “Cosmopolitan Paris – Explore the World Without Leaving the City”. This unique collection offers an urban cycling adventure through the streets of Paris, where each route transports riders to a different world region—whether it’s East Asia, Africa, Eastern Europe, or America—revealing a fresh perspective on the French capital.
A campaign that Inspires the community
“We’re delighted to receive this award,” says Thomas Deschamps, Director of the Observatory and Sustainable Tourism from Paris je t’aime. “Our goal was to show people that they can experience the diversity of the world without leaving their own city. Paris is a microcosm, and this campaign invites everyone to rediscover its incredible variety.”
Sponsored Collections on komoot are a popular feature among the community, offering carefully curated routes tailored to users’ interests. With its innovative concept, this campaign not only sparked the imagination of the community but also highlighted the vibrant urban diversity of Paris.
Creativity meets outdoor adventure
“This collection is a prime example of how creativity and storytelling can redefine what outdoor adventures look like,” says Iris Wermescher, Strategic Partnerships Manager at komoot.
The award underscores Paris’s role as a leading urban destination for creative exploration. Whether it’s monuments, gardens, restaurants, or cultural districts, this collection proves that outdoor adventures can happen right in the heart of a bustling metropolis.
