In 2023, tourist numbers were almost back to pre-pandemic levels. This period nevertheless saw a change in consumer habits. The recovery of certain markets and global warming have a significant impact on the tourism of today and tomorrow.
Several notable indicators of this recovery include the partial return of Asian visitors, the ‘Rugby World Cup’ effect with the presence of scarcer and more long-haul markets, and the return of Paris as the world’s fashion capital.
Digital data can also help us to anticipate some of these changes and meet the challenges that we are collectively faced with. This latest edition of Key Figures demonstrates the significant importance of new sources of information in nurturing our strategic thinking and providing effective support for tourism professionals.
Data relating to accessibility for people with disabilities, analysis of mobile phone data and data relating to airline bookings are the keys to understanding the changes we need to make to ensure an ever-improving tourist experience.
