The art of making people drink

Drinks are displayed

From October 18, 2025, the Musée intercommunal de Nogent-sur-Marne is devoting a unique exhibition to beverage advertising between 1890 and 1990. Entitled "L'art de faire boire, les boissons s'affichent", this retrospective brings together posters, advertising objects, photographs and vintage visuals that retrace a century of advertising - for water, coffee, chocolate, wines, aperitifs and more. Visitors and curious onlookers alike will discover how advertising has shaped the collective imagination around beverages, blending art, marketing and popular culture. It's an immersion in the visual codes of an era when charm and persuasion found their way onto every wall.