Over the course of two days, The A Festival brings together concerts, meet-and-greets, talks, and unique experiences centered on the Korean, Thai, Japanese, Chinese, and Filipino music scenes
On October 24 and 25, 2026, the Paris Event Center will host the first edition of The A Festival, a European event dedicated to Asian entertainment and contemporary Asian creativity. The festival offers two days of total immersion featuring concerts, masterclasses, conferences, and fan experiences. From South Korea to Japan, Thailand, China, the Philippines, and Indonesia, the event celebrates the vibrancy of a sector experiencing rapid international expansion. Among the highlights of this inaugural edition, the Thai group JASP.ER (created by the label RISER MUSIC / GMMTV) will make its first and only European appearance of 2026. Other major international artists will round out this unique lineup.