Paris Convention Bureau – Sport and esport, a sector of excellence

Discover in this article:

• Paris, a global sector for sport and esport
• Iconic venues for memorable MICE events
• From seminars to product launches: all types of sports and esports formats
• Paris Convention Bureau, your strategic partner
• Frequently asked questions

Paris, a global epicentre for sport and esport

Paris made history in 2024. Today, it embodies that history. The French capital offers a sports and esports ecosystem that is unique in Europe: international federations, professional clubs, training academies, production studios, equipment manufacturers, sports-tech start-ups and leading esports organizations all coexist across a connected and dynamic region.
This concentration of key players is no coincidence: it is part of Paris's sectors of excellence, supported by a strong institutional and economic ecosystem. For your MICE events, that means direct access to top-level speakers: world-renowned athletes, coaches, federation leaders, esports stars, casters, and experts in performance, nutrition, and mental coaching. All of which will provide your plenary sessions, masterclasses, and keynote speeches with inspiring content and significant added value.
As for esport, Paris stands out as an obvious choice, with its professional teams, international tournaments, passionate fans and dedicated gaming venues. It boasts a vibrant scene that resonates with Gen Z and millennials - a valuable asset for brands looking to capture the attention of their future colleagues and customers.

Iconic venues for memorable MICE events

Imagine holding your conference at a venue that still echoes with the exploits of the Olympic Games. Paris offers a portfolio of unparalleled world-class sporting venues, with a capacity to host from 50 to 80,000 participants:

• Stade de France - a national icon, adaptable for large-scale events, gala evenings and spectacular product launches.
• Adidas Arena – the new-generation showcase at Porte de la Chapelle, designed for indoor sport, esport and immersive shows.
• Roland-Garros – French-style elegance, from reception rooms to famous courts available for private hire.
• Accor Arena – the cult sports stadium at Bercy for your large-scale events, corporate concerts and international conventions.
• Parc des Princes, Paris La Défense Arena, Vélodrome National de Saint-Quentin-en-Yvelines, Olympic Aquatic Centre – a string of big names to reinforce the sporting identity of your Parisian event.
• Gaming rooms and esports studios - from Yoyo Arena to dedicated spaces in the 11th arrondissement and Saint-Denis, turnkey solutions for corporate tournaments, video game launches and B2B brand activations.

All accessible by public transport, less than 30 minutes from the airport hubs of Roissy-CDG and Orly, and connected to one of the densest 4- and 5-star hotel offerings in the world.

From seminars to product launches: all types of sports and esport formats

The Parisian sports and esports sector are ideal for all MICE events. A few formats that score big:

Paris Convention Bureau, your strategic partner

Putting together a MICE event in the sports and esports sector calls for precision, the right contacts, and a detailed understanding of the Parisian ecosystem. That is exactly what we offer. The Paris Convention Bureau provides you with bespoke, free and impartial support to give your project everything it needs to succeed:

• Strategic advice on the choice of venue, format and the most pertinent time of year.
• Connecting you with sports federations, clubs, esports organizations, specialist agencies, technical service providers and talent within the industry.
• Supporting bids for international congresses, publishers’ conventions and high-profile competitions.
• Institutional support and access to a network of committed public and private stakeholders committed to promoting sport and esport in Paris.
• Market intelligence and expertise on MICE trends, new venues, sports-tech innovations and opportunities to be seized.

One thing we are sure of: a successful event in Paris is not just about a place. It is part of a narrative, a tradition, a vibrant community. Our role is to bring your objectives together with Parisian excellence.