It accounts for nearly 24% of total tourism activity in Île-de-France, with an overall visitor count of close to 50 million.
This positive trend illustrates the destination’s ongoing move upmarket and its international influence.
This one-stop portal aims to optimize the experience of organizers choosing Paris, whilst also supporting them in addressing the positive legacy left by their events. It also responds to the need to strengthen Paris’s international competitiveness in the face of increasingly competitive European destinations.
Initiatives are focused on high-potential sectors: Health & science, Tech & AI, the sustainable transition, creative industries, sport & esport, mobility and finance.
The priority markets targeted are France, Germany, the Benelux countries, Switzerland, the United Kingdom and the United States.
By joining forces, the two organisations are capitalising on the complementary nature of their missions to better attract high-impact B2B events to the region. This approach prioritises sectors of strategic importance to the destination (tech and innovation, creative industries, sport/eSports, health, gastronomy) within the context of corporate events, trade fairs and conferences with over 500 participants in priority markets: France, Benelux, the United Kingdom and the United States.
Contact us
