Paris je t’aime – Tourist Office affirms its raison d’être around four strategic pillars, to make Paris an exemplary, sustainable and welcoming capital city.
Reputation: a brand new image of Greater Paris
Paris is more than the sum of its world-renowned heritage. It is a contemporary metropolis that continues to reinvent itself through its diverse districts, cultural spaces and third places. Paris je t’aime is committed to promoting this broader, authentic image, whilst also ensuring a smooth
and welcoming visitor experience.
Impact: responsible and local tourism
With environmental and social challenges at stake, Paris is committed to promoting tourism that has a positive impact and is respectful of resources, residents and the local economy. The goal is to make Paris a testing ground for sustainable tourism by steering visitors and stakeholders towards more virtuous practices, including in the context of major events. This dynamic goes hand in hand with the issue of regulating and dispersing tourist flows throughout the Paris metropolitan area.
Getting professionals involved: a collective dynamic
The richness of Paris comes from the more than 1,600 tourism professionals who are members of the Tourist Office. Paris je t’aime supports them by promoting their expertise, structuring the offering and fostering a shared
vision of the future of tourism. Providing training, tools, listening and bringing people together: this is the key to building a destination that is both coherent and welcoming.
Monitoring and anticipating: knowledge that drives action
In a constantly changing context, Paris draws on collective intelligence. Its observation unit produces reliable, shared data to anticipate trends, inform strategic decisions and guide public policy. Better understanding for better action: an essential lever for responsive, sustainable tourism.
