ParisLuxury : The new signature of Parisian luxury

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ParisLuxury:
The new signature of Parisian luxury by Paris je t’aime for luxury travel experts

Paris je t’aime presents ParisLuxury, its new digital platform for experts in upscale travel. Designed to be a hub of inspiration and information, it brings together some forty Parisian brands, key players in the luxury sector, offering the very best experiences in the heart of the French capital.

A contemporary, vibrant and multifaceted vision of luxury.

Paris is considered worldwide as the cradle of luxury. It is this historical legitimacy, combined with endlessly renewed creativity, that makes Paris the essential destination for travellers in search of unique experiences.

Paris is not a museum, it is a vibrant city, deeply rooted in the world of luxury. What people come here for is the experience, talent and history …
Pascal Monfort, fashion sociologist and founder of Ephemera, the first fashion bookshop in Paris (read the interview on parisluxury.parisjetaime.com)

ParisLuxury encapsulates this modern, multifaceted and bold vision of Parisian refinement. Luxury that keeps pace with the aspirations of a new generation of travellers who are demanding, inquisitive and connected.

Parisian art de vivre is celebrated here in the spirit of a high-end magazine. ParisLuxury combines editorial content and services: exclusive interviews, cartes blanches and trends, as well as practical resources such as a media library, in-depth market research and privileged contacts to facilitate inspiration and recommendations. The objective? To become THE reference for luxury tourism professionals, in France and internationally.

A forward-looking capital

Luxury can be found in the details of impeccable service, in an encounter with a master-craftsperson, in the discovery of a secret address, or in a private dinner with a view of the Seine. Authenticity, exclusivity, personalization are the three pillars that make for a unique Parisian experience, in line with the expectations of the most demanding international clientele.

Parisian luxury is booming

And the figures speak for themselves: the first half of 2025 has seen the luxury tourism sector maintain its momentum in Paris.

  • Luxury hotels (Jan-Mar 2025):
    • Occupancy rate: 58% (+5% vs 2024)
    • RMC (Average revenue per room let): €967 (+8%)
    • RevPAR: €559 (+14%)
  • Upscale hotels (Jan-Mar 2025):
    • Occupancy rate: 69% (+3%)
    • RMC: €289 (+4%)
    • RevPAR: €198 (+7%)
      (Source: Deloitte – In Extenso)

ParisLuxury, more than a platform, a showcase

In an uncertain global context, the luxury sector is demonstrating exemplary resilience, and the influence of Paris continues to flourish. ParisLuxury stands out as a showcase for the very best experiences, a toolbox for professionals and the expression of the Parisian art of living. Find out more about all the participating Parisian establishments and brands: https://parisluxury.parisjetaime.com/en/maisons-parisiennes/

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