*in partnership with Mastercard
An estimated 36.9 million tourists will visit Greater Paris in 2023, representing +6.8% vs. 2022 and -3.9% vs. 2019.
The hotel occupancy rate up to November reaches 75.2%, all categories combined (+5.2pts vs 2022 and -3.0pts vs 2019). We note :
The decline in domestic customers (-1.6% in attendance,vs 2022), offset by the rise in international customers (+14.6%).
A strengthening of the share of traditional markets (Europe and North America will account for 64.8% of international air arrivals in 2023 vs. 55.4% in 2019), to the detriment of other long-haul markets, notably Northeast Asia and South America.
Inflation, which should reach +4.5% in France in 2023. Average hotel prices in Paris (€183.80 from January to November) are up +12.8% on 2022 and +37.7% on 2019.
The decline in business tourism, whose share of international air arrivals (21.1%) is down -1.1pt vs 2019. The share of business tourism in Greater Paris hotels (20.1%) is also down by -6.7pts between March and October 2023 vs. 2022.
The destination's resilience in the face of security threats and the preservation of its leading tourist appeal in Europe.
*January 2024
INTERNATIONAL AIR ARRIVALS FORECAST :
+3.2% to date vs. 2023, and -8.9% vs. 2019.
New Year: international air arrivals for the festivities are up +10.9% on last year. They remain down -25.1% on the pre-Covid period.
HOTEL BOOKING RATE :
Occupancy forecasts to date for the first 15 days of January are comparable to 2023 levels.
