in partnership with Mastercard
CONTRASTING PROJECTIONS BY MARKET
The hotel occupancy rate in Greater Paris reached 62.4% in January, down 2.2pts on 2023. International tourist numbers at the start of the year were comparable to those of the previous year, but varied by market. For the next two months, we note :
In March, which this year includes the Easter weekend, business will be driven by European customers, particularly from Germany (+28.2% vs. 2023), Spain (+27.3%) and Italy (+21.3%). The momentum is expected to slow in April, with international air arrivals forecast to fall by -9.1% compared with 2023.
The outlook is down for two key markets: to date, there has been a slowdown in expected arrivals from the US (-2.6% vs 2023 for March; -3.6% for April) and the UK (-11.0% vs 2023 in March; -16.5% for April).
The recovery continues in North-East Asia: +64.5% expected arrivals vs 2023 for Japan in March-April; +23.0% for Korea and +361.6% for China. To date, the outlook for Latin America and the Middle East is down on 2023 and 2019.
March 2024
INTERNATIONAL AIR ARRIVALS FORECAST
+6.1% to date vs. 2023, and +12.2% vs. 2019.
Arrivals to date up +14.2% vs 2023 in the week leading up to the Easter weekend (30, 31 March and 1 April 2024).
HOTEL BOOKING RATE AT 19 FEBRUARY
The forecast occupancy rate for the first ten days of March is 60%.
International air searches for Paris are up 35.5% for the start of the Olympic Games.
