The Salon de la Découverte du Maroc celebrates Morocco’s cultural, entrepreneurial and tourism opportunities in Paris. An immersive event bringing together artisans, creators, entrepreneurs, artists and cultural professionals.
The 2026 Salon de la Découverte du Maroc offers a unique immersion into Morocco’s culture, heritage, expertise and entrepreneurial opportunities. Taking place in Paris on 26 September 2026, the event will bring together artisans, creators, entrepreneurs, artists, institutions and cultural professionals to showcase the many facets of the Kingdom. Gastronomy, crafts, tourism, traditions, music, languages and contemporary innovation will be explored through exhibitions, demonstrations, workshops, conferences and cultural performances. Visitors will also be able to discover Moroccan cuisine in a dedicated food area. Designed as a platform for encounters and exchanges, the event offers an inspiring perspective on a Morocco that is authentic, modern, dynamic and internationally connected.