Paris what's up day 2024 - Diving into the Olympic legacy

Here you will find the main themes and partners present, presented or visited at Paris What's Up Day.

The third edition of Paris What's Up Day, organized by Paris je t’aime - Convention Bureau, with Visit Paris Region, ended on Saturday, 9 March 2024, after two days of exchanges, and original visits.

Get a preview of the Games, understand the transformation of the city and its powerful legacy, and be inspired for future professional events ... Paris je t’aime designed a tailor-made programme to discover a Paris transformed in the run-up to the 2024 Olympic and Paralympic Games.

See below the live talk « Diving into the Olympic legacy! », hosted by Corinne Menegaux, Managing Director of Paris je t’aime. Surrounded by leading Parisian personalities, they share their views on the legacy of the Games and the positive impact on the events industry in Paris.

Recorded at CISCO France.

Special thanks to our guest speakers:

  • Pierre Rabadan, Deputy Mayor of Paris in charge of Sport, the Olympic and Paralympic Games and the Seine and President of Paris je t'aime - Tourist Office
  • Marie Barsacq, Director of impact and legacy at Paris 2024
  • Xavier Guillemin, Director of disability, diversity & inclusion at Accor
  • Laurent Degre, President CISCO France
  • Bruno Maquart, President of Universcience
  • Bénédicte Epinay, CEO of Comité Colbert
  • Lars Hallier, General Manager at H4 Hotel Wyndham Paris Pleyel Resort

To explore Paris on the eve of this great event, themed itineraries were offered to the participants, which we suggest you experience again here:


Opposite the Eiffel Tower, Trocadéro will be one of the highlights of the Opening Ceremony on 26 July, when the cauldron is lit. It will then be transformed into Champions Park, to welcome the Olympic medallists, celebrate their victories with the public and broadcast the grand finals live.
Several major venues overlook the site, offering many possibilities for professional events with a view, such as at the musée national de la Marine, the musée de l'Homme and the Palais de Tokyo with its space Yoyo, the headquarters of the Hospitality Club house during the Games.


The huge parc de la Villette will be completely transformed during the Games: more than 15 international Olympic Houses will be set up there, offering a wide range of activities and daily events with the athletes ... Definitely the place to be during summer 2024! In the same place, the Grande Halle de La Villette will be the headquarters of Club France and French television, and the Centre des congrès de la Cité des Sciences, that of the Olympic House of Canada.


With the Olympic Village and the Olympic Aquatic Centre, the north of Paris will be the most extensively redeveloped area of the city in 2024. Newly inaugurated at Porte de la Chapelle, theAdidas Arena is a multi-sports and cultural hub. Designed to complete the range of facilities available to Parisians, it will be the epicentre of badminton and rhythmic gymnastics during the Games. Get a sneak preview of the H4 Hotel Wyndham Paris Pleyel Resort, the brand new large-scale hotel and conference centre due to open soon, near the athletes' village!

4/ Games at the heart of the city

For the first time, Paris 2024 will bring the Games into the heart of a city, investing public squares and parks, and transforming historic buildings into sporting arenas.

The Place de la Concorde will be transformed into a spectacular competition venue for urban sports in a unique location steeped in history. It is overlooked by the Hôtel de la Marine, and flanked by numerous event venues such as the Pavillon Gabriel, Royale and the Petit Palais.

Journeys around the legacy of the Games:


One of the most important legacies of these Games will be the cleaning up of the Seine. The river will be at the centre of the Opening Ceremony, but also of certain events such as the triathlon, which will be held in the river as it was in 1900! Parisians will also be able to swim at some places in the river in 2025. A visit to the musée des égouts de Paris (Paris Sewers Museum) will provide an insight into the issues involved in the wastewater treatment process.
Closer to the water, under one of the bridges over the Seine, we came across the Bridge. A few kilometres to the west, opposite the Statue of Liberty, Quai Liberté is a new concept in solidarity-based events. Housed in a smart boat used for a long time as a filming location for the television programme Thalassa, it employs and trains people just out of prison.


The Games are meant to encourage new ways of getting around, with a view to sustainability. The proximity of the various competition venues to the places where people gather to celebrate or where they live encourages environmentally friendly means of transport, particularly cycling, for which many new lanes have been built. Turtle and Paris Bike Tours took our participants to test them!

The transport network is undergoing modernization and converting its historic technical sites into unique event venues. This is the case for Urban Station and RATP Real Estate, which offer a wide range of B2B solutions (soon on this site).


The Games will accelerate the sustainability of professional events, with the emphasis on more local production and the French ‘art de vivre’. There's no better way to showcase French artisanal expertise than with a cooking demonstration at Cordon Bleu Paris in its new setting at the Hôtel de la Marine, or gin tasting at the Distillerie de l’arbre Sec.
Finally, our participants were able to discover La Monnaie de Paris, one of France's oldest institutions and the last factory still in operation in Paris, responsible notably for producing the Olympic and Paralympic medals, as well as being an outstanding venue for events.


The other legacy of the Games is, of course, sport, which is gradually permeating the city, making Paris a vibrant capital where team spirit and personal achievement can flourish. This is your chance to discover climbing as an original team building activity, with service providers from like Climbing District or Climb Up Paris or imagine a wide range of sporting and fun scenarios with Performances Net, who put together a memorable fencing duel for our participants on the barge Le Son de la Terre, moored opposite the Ile de la Cité.

Not forgetting, of course, to keep stylish with the exhibition « Mode et Sport, d’un podium à l’autre » (‘Fashion and Sports: From one Podium to Another’) at the MAD - musée des Arts Décoratifs !


To our partner Visit Paris Region.

To our premium partners:

Accor. A world-leading augmented hospitality group offering unique and meaningful experiences in almost 410 hotels and venues in greater paris. Beyond Accommodations, Accor enables new ways to live, work and play with food & beverage, nightlife, wellbeing and coworking brands. Send us your request

Ikebana for the logistics of the entire event

To partner carriers:

To our partner hotel: Pullman Paris Montparnasse

To the places that hosted our lunches and dinners:

Riviera Fuga
Le Procope

To the Parisian professional partners:
• Bertrand Hospitality (Le Procope)
• Centre des monuments nationaux (Hôtel de la Marine)
Ducasse Restaurants
France Connection
Fuga Family
Galeries Lafayette Haussmann
Hôtel Lutetia
Hôtel Plaza Athenée & Hôtel Le Meurice
Hôtel Trianon Rive Gauche
Hôtel Voco Paris
Hyatt Regency Paris Etoile
La Villette Congress Center
Le son de la terre
• Marriott International (Paris Marriott Rive Gauche)
Melia Hotels International
Nest Paris La Defense
Novotel Paris Les Halles
• Obvio Hotels (L’Echiquier)
Office de Tourisme du pays de Fontainebleau
• Paris Musées (Musée Carnavalet)
Performances Net
Printemps Paris
• Pullman Paris (Pullman Paris Montparnasse)
• The Gardinier Group (Drouant)
• VIPARIS (Le Palais des Congrès de Paris)